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The AI Agent Race Is On: What Spark, Muse, Dots and Grok Bot Mean for Your Business
The chatbot era is quietly ending. In the last five months, four of the biggest tech companies on earth have shipped something different: AI…
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PERSPECTIVE MEDIA / JOURNAL
Ideas built to
Ideas built to
move business.
Practical thinking on paid media, search, content, technology and AI—written for teams that want growth without the noise.
Explore the journal01 / LATEST THINKINGLatest insights and
Latest insights and
useful perspective.
Practical ideas across search, paid media, content, technology and AI.
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Service Area Business Google Profile Setup: Hide Your Address, Keep Your Rankings
If you run a plumbing, electrical, cleaning, or landscaping business from home, your Google Business Profile poses an awkward question: must you publish your…
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50
How to Choose the Right Google Business Profile Categories for a Service Business
Of all the fields in your Google Business Profile, one quietly decides which searches you can compete for — and most service businesses get…
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44
Google Business Profile Optimization: The 2026 Checklist for Contractors
Search “plumber near me” on your phone right now. Before a single website appears, Google shows you three businesses with star ratings, review counts,…
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36
Google AI Max for Search Campaigns: What Advertisers Need to Know Before Enabling It
AI Max expands the reach and creative flexibility of an existing Search campaign, but automation does not remove the need for reliable conversion tracking,…
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27
Best AI for Digital Marketing: GPT-6 vs Gemini vs Claude
Finding the best AI for digital marketing is no longer as simple as choosing the model that writes the best content. GPT-6 Astra, Gemini…
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23
Search Ads vs Performance Max: Which Should You Run First?
If you’re setting up a Google Ads campaign, there’s a good chance you’ll run into the same question most advertisers face: Should I start…
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12
Google Ads Conversion Tracking with GTM and GA4: A Practical Setup Guide
Google Ads can spend money with impressive efficiency. Whether it spends that money on the right people depends heavily on your conversion tracking. We…
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