HOMESERVICESSOCIAL MEDIA MARKETING

SERVICE / 02

Paid social campaigns
built to create demand.

We plan and manage paid social campaigns across Facebook, Instagram, TikTok, LinkedIn and Pinterest. Each platform gets its own creative logic, audience strategy and measurement plan instead of recycled ads and broad targeting.

Discuss your project

META ADS · TIKTOK ADS · LINKEDIN ADS · PINTEREST ADSGLOBAL DELIVERY

360°FULL-FUNNEL SOCIAL ACTIVATION

WHAT CHANGES

More useful creative learnings

Consistent testing across platforms

Better control of acquisition costs

Demand beyond existing search volume

MARKET-SPECIFIC PAID SOCIAL ADVERTISING

Need Facebook or paid social campaigns
for a specific market?

Explore our London-based approach to Facebook, Instagram, LinkedIn and TikTok advertising, creative testing and commercial measurement for UK and UAE businesses.

View UK paid social service View UAE paid social service

PLATFORM CREDENTIALS

Certified across the tools
used to deliver the work.

Perspective Media holds Semrush agency-partner credentials alongside Google and Meta certifications and Shopify partner credentials. Credentials support the work; strategy and results still depend on the market, offer and execution.

Meta Certified Digital Marketing Associate

01 / CAPABILITIES

Social Media Marketing services
and capabilities.

Strategy, implementation and measurement handled as one connected engagement.

Facebook and Instagram Ads

Prospecting, retargeting and conversion campaigns built around clear offers, platform-native creative and measurable customer actions.

TikTok Ads

Short-form concepts and rapid testing designed for how people discover, watch and respond on TikTok.

LinkedIn Ads

B2B campaigns using role, company and account signals to reach higher-value buying groups with relevant messages.

Pinterest Ads

Visual discovery campaigns that connect planning and inspiration with product, service and purchase intent.

02 / OUR PROCESS

How our Social Media Marketing
process works.

Study the audience

Map customer tensions, buying triggers, objections and the platforms that influence the decision.

Plan the tests

Define offers, creative angles, formats, audiences and the learning each test should produce.

Launch with measurement

Build campaigns, tracking and landing paths around the intended business action.

Read the response

Compare hooks, formats, offers and audiences using both platform and commercial data.

Expand proven ideas

Scale winning combinations and adapt them for new audiences or platforms.

03 / BUILT FOR

Who Social Media Marketing
is for.

01Ecommerce and consumer brands

02B2B lead generation teams

03Services that benefit from visual proof

04Brands with enough creative capacity to test consistently

04 / COMMON QUESTIONS

Social Media Marketing
FAQs.

Direct answers to the questions clients usually ask before an engagement.

Which social media advertising platforms do you manage?

We manage paid campaigns across Facebook, Instagram, TikTok, LinkedIn and Pinterest, selecting platforms according to audience behaviour and commercial goals.

Do you create social ad strategy and creative direction?

Yes. We develop offers, creative angles, testing plans and format guidance, then use campaign data to improve the next round of creative.

Can paid social support B2B lead generation?

Yes. LinkedIn and Meta can support B2B demand when targeting, proof, landing pages and lead qualification are designed around the buying process.

START A CONVERSATION

Ready to improve
your social media marketing?

Tell us what needs to improve, what has already been tried and how you will measure success.

Discuss your project

NEXT SERVICESEMANTIC SEO

Paid social campaignsbuilt to create demand.

Need Facebook or paid social campaignsfor a specific market?

Connected expertise.Built to perform.

Certified across the toolsused to deliver the work.

Social Media Marketing servicesand capabilities.